Wednesday, March 24, 2010
Joy Of Life promises to Banish Cellulite!
New Delhi-based company Advantage Organic Naturals will be launching a line of lingerie called Joy of Life that promises to banish cellulite! The pieces will be infused and laced with extracts of neem (a type of mahogany known in India as the “Divine Tree,” which has been used as an ingredient in skincare products to ease irritations), basil leaves a flecks of pure silver that will not only help get rid of those unsightly dimples most of us suffer from, but will also keep the wearer safe from bacterial infections.
The company is already selling T-shirt and shorts using the same natural ingredients, but is in the process of designing a range of sexy underwear for the western market.
“Joy of Life range of lingerie is made from organic cotton dyed from herbs with medicinal properties alongside coatings of natural anti-bacterial such as neem and tulsi, and also coated with Sericin, a bio-extract of silk waste which is a natural moisture control agent,” Rajiv Rai Sachdev, director of Advantage Organic Naturals, told Fibre2fashion. “We wanted to give our garments anti-bacterial and other skin-friendly treatments by using herbal dyes and without any toxic synthetic chemicals. We tried and tested many other herbal extracts in the labs of Textile Technology Department of IIT Delhi, but found the combination of neem and tulsi gave optimum results as per our expectations.”
This developement could be HUGE if it's promises are really true!