Tuesday, March 9, 2010
Brazil's Fourth Annual National Underwear Day
In commemoration of Brazil’s Fourth Annual National Underwear Day, 50 models strutted down the streets of Brazil’s capital in nothing but their undies, catching the eye of every passerby.
On February 9th at about 2:00 p.m., the 50 models marched past one of the city’s largest malls and then went down the escalator into Brasilia’s main bus terminal, which is about as packed as Times Square.
According to a Brazilian newspaper, the event was sponsored by fashion magazine Finíssimo in celebration of Brasilia’s 50th birthday. “We had 50 models wearing intimate apparel in tones of black and gray with futuristic make-up and hair. All of this, to represent the architecture and urbanism that are branding of the city,” said Thiago Malva, executive director of Finíssimo.