Ultimo has launched a model search, and they are looking for 24 “real” women like you and me with all sorts of backgrounds, bodies, and shapes. The winners will win a trip to London for a professional photoshoot, and will walk away with 6 months worth of Ultimo lingerie. And, of course, the campaign will be showcased in national media and Debenhams stores.
Michelle Mone commented to Herald Scotland on the decision:
Celebrity endorsement is so ubiquitous now and, with the recession going on, I think women relate much more to other real women and respond more positively.
To enter, you must be over the age of 18, and have a bra size of 30-38 A-G. To enter, visit the Ultimo website.
This would make the perfect belated Christmas gift to yourself!! Good luck to those who enter, from Naughty and Nice Lingerie!
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