'The Wonderbra Decoder," as it has been donned, allows the user to 'decode' the underwear secrets of model Adriana Cernanova, face of the brand and app.
Print advertisements of a clothed Adriana – reportedly an ‘industry first’ for lingerie advertising - launched on October 2 will encourage consumers to download the new App prompted by a QR code on the advertisement.
The app will then allow users to scan a media printed / advertised clothed image of Adriana to reveal the Wonderbra behind her look in real time on the user’s Smartphone. A gallery of Wonderbra images will showcase the range, and users will be encouraged to share the app on social media sites.
The app is currently available from the App Store and Google Play.
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