Two Premium Lingerie Companies are now one: Wacoal Holdings Acquires Eveden Group!

 

Earlier this year, Wacoal Holdings, which provides lovely lingerie, including fuller busted / figured bras, acquired the Eveden Group, better known for its brands, such as Fantasie, Freya, Huit, Fauve, Elomi and Goddess.  Both companies are looking to grow their respective companies, with new clients, new ideas and overall collaboration.

It will be interesting to see how the collaborations exhibit themselves in upcoming lines.  Several changes have come into play already.  These include the launch of Wacoal in Australia, via the Eveden network, and the launch of Eveden brand Huit across the Asian continent.

Eveden chief executive Tracy Lewis told a Lingerie media website: “We are looking to become a truly global business and we now feel that we have the tools to do that. Watch out.”

Check out the select Wacoal, Fantasie and Goddess bras up now at Naughty and Nice Lingerie!

Photo above is the Fantasie Marie Underwire Full Busted Balconette Bra: FL2482 in 34FF.

Until next time,
xoxo,

Brenda

Naughty and Nice Lingerie
http://www.naughtyandnicelingerie.com



Can a "Size 16" Really Model Lingerie? Yes, Yes, Yes!

 

Lingerie retailer Boux Avenue has appointed size 16 model Robyn Lawley as the new face of its fall / winter campaign. I think she looks gorgeous!  I believe this is a wonderful way to show women of all sizes and colors, etc, that you are beautiful, no matter what size you choose to be.  I have been saying this to women, forever.  You just have to believe in yourself!

This Australian supermodel chooses to act as an embassador of healthy body shapes.

Lawley has been quoted as saying: “I am delighted to be chosen as the face and body of Boux Avenue Lingerie. The brand is striving to promote a healthy body image and their size range reflects this. They are making beautiful and exquisite lingerie accessible to every woman.”

Boux Avenue currently offers products in a 30A to a 40H cup and sizes 8 to 20.

Boux Avenue has also created an "Embrace Your Curves" campaign youtube video.  Watch here below:

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Until next time...

xoxo,
Brenda

Naughty and Nice Lingerie
www.naughtyandnicelingerie.com

Halloween Costume Savings at Naughty and Nice Lingerie!

Enjoy 15% off selected Halloween lingerie costumes now at Naughty and Nice Lingerie! 

Be whoever you want to be, as sexy as you can be, with one of the Naughty and Nice Lingerie costumes.  Costumes available from Victoria's Secret, Tease Bodywear, Jolie, Lady Princess, Miss Behavin' and more. 

Regular and Plus Sizes are available.  Get them now, before they sell out!

I look forward to seeing you shopping in my store soon!  Have a great day!

XOXO,

Brenda
Naughty and Nice Lingerie
www.naughtyandnicelingerie.com

The New Halloween Costumes have arrived at Naughty and Nice Lingerie!

Halloween is quickly approaching.  Get your costume on!



You can be whoever you want to be in one of Naughty and Nice Lingerie's Halloween costumes.  Let your fantasies run wild!

http://www.naughtyandnicelingerie.com

Lacy Bra Shaped Eye Mask Becomes A Huge Hit

A face mask designed as a mini black lacy bra, designed to draw attention at a lingerie trade show turns into a steady product.

Beate Uhse created the eye shades bra to attract buyers to their stand at the Salon International de la Lingerie. They became an instant hit. The company decided to add the mask to their product line.  The masks will be packaged and named the "Face Bra."

Ultimo Releases A Bust Reducing Cream

Ultimo has invested millions of dollars and 3 years of research to release a new cream, promising to reduce the size of a woman's bust.

The marketing strategy is geared towards women who would like go undergo breast reduction surgery, but cannot afford to.

This miracle cream claims to tighten saggy skin and lift, sculpt the breasts, as well as reduce them by a whole cup size in as little as 8 weeks. The cream is available in the UK for £39.50.