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Monday, January 2, 2012

After Five Decades, Purple beats Red Lingerie!

Racy red lingerie has finally been surpassed as the favourite color for men buying Christmas treats for their partners.

Sales of purple colored lingerie are up 54 percent his year, with a 50 year winning streak for scarlet undies finally ending.

“After being the automatic number one choice for the past five decades, red has finally been replaced. Men are relying on purple underwear to work its magic this year,” revealed Debenhams spokesperson Michelle Dowdall.

According to, purple is a associated with royalty and wealth; and also wisdom and spirituality. Perhaps shoppers are drawn to it at Christmas time as they look forward to a new year that will hopefully be more comfortable than the last.

Red is considered an intense, or even angry, colour that creates feelings of excitement or intensity.

Get your favorite lingerie, whether it is red or purple or any color, at
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